Posted in branding, marketing, social media

The Power of The Value Proposition

If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks.

The answer to that is nearly always emotion.

If you’re trying to sell to someone by reasoning with them, then you are fighting an uphill battle. Likewise, if you try to get someone to click your link by using data, then you’ll be falling on deaf ears.

Instead, you need to make sure that you are thinking about the emotion behind your message and that you are appealing to something deeper with your audience. Nearly all decisions to click or by are impulsive and that means they’re driven by emotion. Don’t give them time to look away and think about it later!

What is a Value Proposition?

Perhaps no concept demonstrates this better than the value proposition. A value proposition is basically the most fundamental way in which your product is going to be supplying value. The old saying goes that you don’t sell hats – you sell warm heads. What this means is that people aren’t buying a hat for the sake of the material, they’re buying it for what it can do for them.

Likewise then, if you have a website that talks about fitness, what is it that you’re really selling? Why do people come to your site?

Chances are that the driving forces are the want to feel more confident, to be more attractive to others and to be able to get out of bed each morning with tons of energy.

These are things that people can really relate to and that will really motivate your audience to sit up and take notice. So that’s what you need to promote.

Using Instagram

To prove how you might do this, take Instagram for instance. If you look at what’s successful on Instagram, then you’ll see that a lot of it is about appearance and has to do with living a lifestyle. We enjoy looking at photos of attractive people looking great in their clothes, of wealthy people standing in front of nice cars and of course beautiful sunsets.

This might seem vein and shallow but really it is aspirational. It is promoting a lifestyle. And that gets an emotional response.

If you can do this with your own brand – if you can find the lifestyle and the emotional drive behind it – then you can build some dedicated and passionate fans and get a LOT more exposure.

Always be listening to the needs and wants, then offer the solutions.

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

“You can have everything you want in life, if you just help other people get what they want” ~ Zig Ziglar

Posted in branding, marketing, social media

How To Be More Professional

If you want to be heard online then you also need to be trusted and you need to look professional.

Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another?

In order to make sure this isn’t what’s holding you back, you need to make your brand look as professional as possible. You may be just a blogger writing from your front room, but you need to make people believe that you’re a serious company that they can trust and that they should invest time and money in! So how do you do that?

Stop Saying We

Stop saying ‘we’ if there’s only one of you. You might think it’s making you sound professional but people can see through it and the result is that you’ll end up looking like you’re just playing make-believe. You can be professional without being big!

Consider Outsourcing

A mistake that a lot of small companies make is to try to do everything themselves – from their web design, to their video editing to their SEO. The only problem is that most of us aren’t that multifaceted. And if you don’t know how to make a professional looking logo, people will tell! You don’t even have to spend a lot of money – just ask someone who knows what they’re doing to handle these elements!

Invest in the Best Tools

This is important. If you are going to be handling any element of the design yourself, then you really need Adobe Illustrator and Photoshop. And getting a powerful computer will make a difference too. Don’t try and wing it or get by because the tiny differences will show and your business will look rough around the edges.

Don’t be Satisfied

As business owners and marketers it’s easy to get a bit too close to our own brands and projects. It’s key then to occasionally step back and honestly appraise how good the work we’ve done is. Don’t settle for a blog that isn’t at least as good as the very best in your niche. Otherwise, what’s the point?

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

Posted in blogging, branding, marketing

Create a Brand That People Get Behind

If you want to make the greatest impact on the web, then it’s not enough to have a social account and a blog. Rather, you need to make sure that there is a brand behind that social account and behind that blog – something that ties all of your posts and all of your comments together under a single banner and something that people will feel is more than the sum of its parts.

But a brand doesn’t just mean a logo. In order to have a real brand that has fans, you need to know what it is that makes something like this work and how to go about building yourself an image and then gaining exposure for that image.

What is a Brand

If a brand isn’t just a logo, then what is it?

Well, one obvious thing that a brand also needs is a name. Your company needs a name and in all likelihood, this name will also be your website name. Having a brand like this for your website is one of the best things you can do right away to start getting attention for your business.

Google for instance has said that brands are far more successful at search engine optimization these days, while from a user’s perspective brands are also a lot more memorable and professional sounding. In other words, calling your website ‘FitLand’ will work better than ‘FitnessAndHealthArticles’.

You also need a visual language. Once you’ve created your logo, you’ll also have had to choose some colors and maybe some images that will relate to your business and that will form the basis of these logos. Now you need to take those colors and shapes and work them into everything else you do. If your logo is red, your website and your social media pages need red accents.

Your Mission Statement

What’s more, is that you need to create a mission statement for your brand. This is in fact what should come first and in many ways, it is the most important step.

Essentially, a mission statement is a short paragraph or line that says what your business is about, what you do and why you do it. This is your goal, your vision and your commitment.

From here, you then have a more inspiring vision that you can use to form your other choices – such as your choice of logo and name.

Now your logo stands for something. And when that’s the case, people can stand behind you.

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

 

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.”  ~ Theodore Roosevelt

 

Posted in branding, marketing, social media

How To Create A Personal Brand

When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are.

But what about Angelina Jolie? David Beckham? Tim Ferris’s? How about Pat Flynn? Or Hulk Hogan?

Because actually, these are brands too. We know the name, we know the look and we also know what they’re all about and what their ‘mission statement’ is. These people have managed to turn themselves into brands just like those companies and have built up the same amount of recognition, trust and exposure that they have.

And you can do the same!

How to Become a Personal Brand

If you want to make your own personal brand, all you need to do is to put yourself at the forefront of your marketing campaign, web design and message. You might call your website JoeBlogs.com and have a photo of yourself front and center. You can then tell people about you, what service you give and why they should trust you.

This of course means that you need to be willing to expose yourself to a large audience. And that also means that in many ways, you need to strive to become the embodiment of the message you’re selling. If you’re a health and fitness guru then you need to be in a decent shape!

Advantages

While there are some downsides to a personal brand, there are also a lot of upshots.
One is that it makes social media considerably easier. Once you have a personal brand, you are trying to get to know your audience personally. That means you can treat them almost as you would your own friends and that you can post the same kind of content.

Rather than needing to find exciting industry news, it’s now okay to post about your lunch – especially if your blog is about healthy eating! That means as well that maintaining an Instagram account can become a matter of posting some images of your day from your phone camera.

And all this is going to help you to build a lot of trust and familiarity with your audience. These people have seen what you had for breakfast, you clearly have nothing to hide, so they might well decide to buy your products or listen to your advice!

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

 

As you travel the road toward getting everything you want in life, you will be faced with hard work, rejections and some disappointments; always continue forward.  As you overcome obstacles and reach your goals, you’ll gain from the power of believing in yourself and realize you are your greatest asset! ~ Natalie Angrisani