I remember an experience I had a few years back. Someone I just met asked me what I did and I told them I am an online marketer. “No,” they said, “I mean full-time, like a real job!”
Their comment took me aback and it hurt, but it also struck home. It got me thinking about what I was actually doing. My online marketing wasn’t thriving at the pace that I expected and as hard as it was to admit it, the truth was I made excuses and not be committed to it. In fact, I was treating it more like a hobby.
If you look at the successful online entrepreneurs, many of them only work with is their laptop, an internet connection and an idea. They are successful because they took the opportunity and not have an excuse. As a result there are a few things that they do differently and once I began to do things differently, I also experienced success.
Here are the top three ways to be committed to your online marketing business:
- Show Up
While this sounds so obvious, it is one of the most important ways for you to stay committed to your business. Create a work area where you are dedicated to your business and show up, like you would if you were running a traditional company. Arrive at work, stay there and leave when you’re done. You, of course, set your schedule.
- Focus on Your Business
To be focused is to know who you want to serve, what you want to serve and how it will add value to their lives. Occasionally I’ve looked at a company and wondered how they make any money and then realize they are filling a need and they’re adding value to their customers’ lives. Once you established who you want to serve, your focus should be on providing the solution.
- Create Quality Content and Get It Out There
You need to have content on your site that keeps people coming back for more and they must want to share it and pass it on. Include industry tips, comments and interaction and always stay true to your brand, from the style and tone and your service.
These are the most basic steps you can incorporate. Check out my future posts for the most important steps that will turn your online marketing into a huge success. (See what I did there?)
As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.
“A dream doesn’t become reality through magic; it takes sweat, determination and hard work” ~ Colin Powell