Posted in blogging, marketing, social media

How to Be Heard Above the Noise

When most people begin marketing online there are a lot of expectations. They think the money will come rolling in the moment they create a website. I am not going to deny that profit can be generated in short periods of time. It has happened in the past and will happen in the future.  It helps to be at the right place with a great idea.

When you have something to offer and there is a demand for your product, most of your your efforts revolve around advertising. If what you are advertising is being offered by other businesses, then you will be dealing with competition. That being the case, you have to be able to create an urgency and reason for people to buy from you, otherwise you will customers to your competition and it is not because what they offer is necessarily better.

Why? It is because of the fact that not everyone buys on the first visit. Sometimes customers need a bit of time before they make a decision. So if you already exposed them to what you have to offer and later they see the same product on another site, they may be ready at that moment to buy. They may end up ordering from someone else that product or service which you took the time to educate them on the first place.

Since internet surfers are what is called impulse buyers, you got to be ready so that when a potential customer visits your site, she/he is ready to make the decision at that moment! Of course, the big question that is asked by those looking at what you offer is, “how do I know this person knows what she/he is talking about?”

So how do you add integrity? If you are an expert on something, can you tell me about your experience? Do you walk your talk? Does your site reflects what you talk about?

Does that mean that if you do not have a great resume people won’t buy from you? Absolutely NOT! Your resume could be your website. Here is what I mean, if someone visits your site and you don’t have a degree as a nutritionist, but your site is filled with very convincing articles and valuable information that shows that you know what you are talking about, that is enough to add credibility.

All you need to do is to come from a place of honesty and service, and as long as you can show credible ways in which your product will benefit your market, you should be able to sell your product(s) and/or service(s) online.

What really does makes people buy?  Value.  Value is derived by the Benefits (What am I gaining from this.) and Honesty (How do I know this is true.)

To Success,
Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

Posted in branding, marketing, social media

The Power of The Value Proposition

If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks.

The answer to that is nearly always emotion.

If you’re trying to sell to someone by reasoning with them, then you are fighting an uphill battle. Likewise, if you try to get someone to click your link by using data, then you’ll be falling on deaf ears.

Instead, you need to make sure that you are thinking about the emotion behind your message and that you are appealing to something deeper with your audience. Nearly all decisions to click or by are impulsive and that means they’re driven by emotion. Don’t give them time to look away and think about it later!

What is a Value Proposition?

Perhaps no concept demonstrates this better than the value proposition. A value proposition is basically the most fundamental way in which your product is going to be supplying value. The old saying goes that you don’t sell hats – you sell warm heads. What this means is that people aren’t buying a hat for the sake of the material, they’re buying it for what it can do for them.

Likewise then, if you have a website that talks about fitness, what is it that you’re really selling? Why do people come to your site?

Chances are that the driving forces are the want to feel more confident, to be more attractive to others and to be able to get out of bed each morning with tons of energy.

These are things that people can really relate to and that will really motivate your audience to sit up and take notice. So that’s what you need to promote.

Using Instagram

To prove how you might do this, take Instagram for instance. If you look at what’s successful on Instagram, then you’ll see that a lot of it is about appearance and has to do with living a lifestyle. We enjoy looking at photos of attractive people looking great in their clothes, of wealthy people standing in front of nice cars and of course beautiful sunsets.

This might seem vein and shallow but really it is aspirational. It is promoting a lifestyle. And that gets an emotional response.

If you can do this with your own brand – if you can find the lifestyle and the emotional drive behind it – then you can build some dedicated and passionate fans and get a LOT more exposure.

Always be listening to the needs and wants, then offer the solutions.

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

“You can have everything you want in life, if you just help other people get what they want” ~ Zig Ziglar

Posted in blogging, marketing, social media

Create Content That Gets Shared

If you want to thrive on social media, then you really need to take advantage of the nature of the platform. Social media platforms offer us a huge amount of potential because they allow us to tap into real social networks and connections that exist in the real world. This in turn allows information to spread through that web of connections just as it does offline – and that’s where the concept of something going ‘viral’ comes from.

Viral content is essentially content that enjoys exponential growth. So you post something to your followers and they then respond by sharing it with some of theirs. This then results in their contacts sharing it with their contacts and if this cycle continues you can end up getting thousands – or even millions of views.

But of course in order for this to work, your content needs to be something that people want to share and it needs to be the kind of thing that naturally lends itself to being shared. Let’s look at some things that make this more likely…

The Psychology of Sharing
If your content is going to share as quickly as possible, then you need to understand why it is that people share in the first place.

And the answer to that is that people usually share to communicate and/or to express themselves.

A lot of sharing is basically narcissistic and thus the real reason we post is to tell the people we’re friends with something about ourselves. This makes us very likely to share content that we feel perfectly encapsulates who we are – just like we might hang a poster in our room if we like the message.

The other reason people share is because they think someone else will particularly respond to the content and in that way we are doing them a favor and showing that we’re thinking of them. This way, sharing content becomes a form of communication.

In both situations though, content thrives because it is tailored for a specific person. So think about this when you write your own posts: who is this for? What kind of person will share this?

More Tips

This will instantly help your content to spread but there are more things to consider as well. One is that very often people share content before they’ve actually read it. Rather, they base their decision to share or not simply on the title and the image.

What does this tell you? You need an eye-catching image and a great title!

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

“What are you doing anything today, the will get you closer to where you want to be tomorrow?”

Posted in branding, marketing, social media

How To Be More Professional

If you want to be heard online then you also need to be trusted and you need to look professional.

Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another?

In order to make sure this isn’t what’s holding you back, you need to make your brand look as professional as possible. You may be just a blogger writing from your front room, but you need to make people believe that you’re a serious company that they can trust and that they should invest time and money in! So how do you do that?

Stop Saying We

Stop saying ‘we’ if there’s only one of you. You might think it’s making you sound professional but people can see through it and the result is that you’ll end up looking like you’re just playing make-believe. You can be professional without being big!

Consider Outsourcing

A mistake that a lot of small companies make is to try to do everything themselves – from their web design, to their video editing to their SEO. The only problem is that most of us aren’t that multifaceted. And if you don’t know how to make a professional looking logo, people will tell! You don’t even have to spend a lot of money – just ask someone who knows what they’re doing to handle these elements!

Invest in the Best Tools

This is important. If you are going to be handling any element of the design yourself, then you really need Adobe Illustrator and Photoshop. And getting a powerful computer will make a difference too. Don’t try and wing it or get by because the tiny differences will show and your business will look rough around the edges.

Don’t be Satisfied

As business owners and marketers it’s easy to get a bit too close to our own brands and projects. It’s key then to occasionally step back and honestly appraise how good the work we’ve done is. Don’t settle for a blog that isn’t at least as good as the very best in your niche. Otherwise, what’s the point?

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

Posted in blogging, branding, marketing

Create a Brand That People Get Behind

If you want to make the greatest impact on the web, then it’s not enough to have a social account and a blog. Rather, you need to make sure that there is a brand behind that social account and behind that blog – something that ties all of your posts and all of your comments together under a single banner and something that people will feel is more than the sum of its parts.

But a brand doesn’t just mean a logo. In order to have a real brand that has fans, you need to know what it is that makes something like this work and how to go about building yourself an image and then gaining exposure for that image.

What is a Brand

If a brand isn’t just a logo, then what is it?

Well, one obvious thing that a brand also needs is a name. Your company needs a name and in all likelihood, this name will also be your website name. Having a brand like this for your website is one of the best things you can do right away to start getting attention for your business.

Google for instance has said that brands are far more successful at search engine optimization these days, while from a user’s perspective brands are also a lot more memorable and professional sounding. In other words, calling your website ‘FitLand’ will work better than ‘FitnessAndHealthArticles’.

You also need a visual language. Once you’ve created your logo, you’ll also have had to choose some colors and maybe some images that will relate to your business and that will form the basis of these logos. Now you need to take those colors and shapes and work them into everything else you do. If your logo is red, your website and your social media pages need red accents.

Your Mission Statement

What’s more, is that you need to create a mission statement for your brand. This is in fact what should come first and in many ways, it is the most important step.

Essentially, a mission statement is a short paragraph or line that says what your business is about, what you do and why you do it. This is your goal, your vision and your commitment.

From here, you then have a more inspiring vision that you can use to form your other choices – such as your choice of logo and name.

Now your logo stands for something. And when that’s the case, people can stand behind you.

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

 

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.”  ~ Theodore Roosevelt

 

Posted in branding, marketing, social media

How To Create A Personal Brand

When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are.

But what about Angelina Jolie? David Beckham? Tim Ferris’s? How about Pat Flynn? Or Hulk Hogan?

Because actually, these are brands too. We know the name, we know the look and we also know what they’re all about and what their ‘mission statement’ is. These people have managed to turn themselves into brands just like those companies and have built up the same amount of recognition, trust and exposure that they have.

And you can do the same!

How to Become a Personal Brand

If you want to make your own personal brand, all you need to do is to put yourself at the forefront of your marketing campaign, web design and message. You might call your website JoeBlogs.com and have a photo of yourself front and center. You can then tell people about you, what service you give and why they should trust you.

This of course means that you need to be willing to expose yourself to a large audience. And that also means that in many ways, you need to strive to become the embodiment of the message you’re selling. If you’re a health and fitness guru then you need to be in a decent shape!

Advantages

While there are some downsides to a personal brand, there are also a lot of upshots.
One is that it makes social media considerably easier. Once you have a personal brand, you are trying to get to know your audience personally. That means you can treat them almost as you would your own friends and that you can post the same kind of content.

Rather than needing to find exciting industry news, it’s now okay to post about your lunch – especially if your blog is about healthy eating! That means as well that maintaining an Instagram account can become a matter of posting some images of your day from your phone camera.

And all this is going to help you to build a lot of trust and familiarity with your audience. These people have seen what you had for breakfast, you clearly have nothing to hide, so they might well decide to buy your products or listen to your advice!

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

 

As you travel the road toward getting everything you want in life, you will be faced with hard work, rejections and some disappointments; always continue forward.  As you overcome obstacles and reach your goals, you’ll gain from the power of believing in yourself and realize you are your greatest asset! ~ Natalie Angrisani

 

Posted in blogging, marketing

How to Make Posts Interesting

There’s one big problem with the huge amount of content on the web now…

It’s that some of it is not interesting.

Unfortunately, a huge proportion of the social media posts, blog posts, articles and even videos that are on the web are simply boring. They tell us generic things we already know, they do it in a style that’s not engaging and they have dull, descriptive titles.

Think about how many articles you’ve read in your lifetime with titles like: “How to Get Great Abs!” or “Top Ten SEO Mistakes”. Probably hundreds right? And by now that kind of thing is just old, tired and boring.

If you want to stand out and be heard then you need to make sure that what you’re putting out is interesting, different and unique. Here’s how you do that…

Come Up With Something Fresh
If you look at a flock of sheep which one always stands out? The black sheep right? You need to be that black sheep when it comes to the chorus of content on Facebook and Twitter. You can’t just post the same articles and topics that everyone else is posting or you’ll just blend into the crowd. Instead, you need to offer something that people can’t get anywhere else and that is completely different.

How do you do that? One option is to come up with something entirely new by combining different subjects, or by giving your own personal take on a popular subject.

Another option is to just find the latest and most exclusive stories you can. That might mean reading scientific reports or scouring press releases. It takes more work but the result is something that’s much better!

Tell Stories
Now you have the subject, the next thing to consider is the delivery.

And one technique that never gets old is to tell stories. If you can report on the same thing as everyone else but give your version a narrative hook – a beginning, middle and end with a protagonist – then it will be much more compelling and much more enjoyable to read.

Think about when you’ve read a good book – sometimes it feels almost as though you’re coming out of a dream when you stop!

Or how about watching a movie and completely losing track of time?

With a great story, you can have the same impact on your readers. And then they’ll be hooked!

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

 

“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow” ~ William Pollard
Posted in commitment, marketing, mindset

Be Committed To Your Marketing

I remember an experience I had a few years back. Someone I just met asked me what I did and I told them I am an online marketer.  “No,” they said, “I mean full-time, like a real job!”

Their comment took me aback and it hurt, but it also struck home.  It got me thinking about what I was actually doing. My online marketing wasn’t thriving at the pace that I expected and as hard as it was to admit it, the truth was I made excuses and not be committed to it. In fact, I was treating it more like a hobby.

If you look at the successful online entrepreneurs, many of them only work with is their laptop, an internet connection and an idea.  They are successful because they took the opportunity and not have an excuse.  As a result there are a few things that they do differently and once I began to do things differently, I also experienced success.

Here are the top three ways to be committed to your online marketing business:

  1. Show Up

While this sounds so obvious, it is one of the most important ways for you to stay committed to your business. Create a work area where you are dedicated to your business and show up, like you would if you were running a traditional company. Arrive at work, stay there and leave when you’re done. You, of course, set your schedule.

  1. Focus on Your Business

To be focused is to know who you want to serve, what you want to serve and how it will add value to their lives. Occasionally I’ve looked at a company and wondered how they make any money and then realize they are filling a need and they’re adding value to their customers’ lives. Once you established who you want to serve, your focus should be on providing the solution.

  1. Create Quality Content and Get It Out There

You need to have content on your site that keeps people coming back for more and they must want to share it and pass it on. Include industry tips, comments and interaction and always stay true to your brand, from the style and tone and your service.

These are the most basic steps you can incorporate. Check out my future posts for the most important steps that will turn your online marketing into a huge success. (See what I did there?)

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

 

“A dream doesn’t become reality through magic; it takes sweat, determination and hard work” ~ Colin Powell

 

Posted in blogging, marketing, social media

The Power of Online Communities

Back in the early days of the internet, forums and “message boards” where all the rage. These were pages on websites where people could log in and post messages on the subject of the site and this way they could discuss their favorite topics, get advice and maybe even make friends.

The potential for marketing here was obvious too – find the right forum and you’ve basically found a spot where all of your potential audience are hanging out in one place!

Over time, these forums started to disappear though, partly thanks to the popularity of social media which made them in some ways moot.

But while forums might not exist in their traditional form any more, that’s not to say that there aren’t similar communities online. And re-tapping into these can be very beneficial!

How to Find Online Communities

For starters, many forums and message boards still do exist. It’s just a matter of finding the right website that has its own forum that has managed to stay active.

But otherwise, you can also look for other tailored groups on the web. One good example is Google+. Google+ is a social network just like Facebook, but it also happens to have communities within it that you can become a member of and then discuss your favorite topics in. Once you’re a member you can post to any of these communities.

Another great place to look is Reddit. Reddit has lots of “sub Reddits” which are pages devoted to particular topics and you can find pretty much everything under the sun here.

And finally, you also have Facebook groups. Facebook groups are like pages except they tend to be made by fans of a certain topic and have a more democratic set-up.

There are many more similar groups online but these are some of the best examples.

How to Use Groups

If you have the perfectly tailored article for a particular group, then you can join and then simply share it. This is a great way to get hundreds or even thousands of immediate views for your site right away.

A better option though is to spend some time there first and during this period to build up trust and familiarity in the forum or group. You want to become a regular and someone people get to know and begin to rely on. Now when you post, people will look out of interest but also to help you. If they feel almost like friends then they can become incredibly valuable assets for promoting your site!

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

 

Posted in blogging, marketing, social media

The Secret to Success in Social Media

What it the secret to success on social media? The answer is simple: delivering value.

First, however you’ll need to change how you approach social media. Instead of thinking of this as a chance to promote yourself, think of it as a chance to give a free service to your audience or a solution for marketing or business. This should be the same audience you’re trying to monetize but in this case you’re offering something completely free whether that is information, entertainment, news or inspiration. Either way, people need to look forward to your posts and know you offer help or service; that is the secret to success in social media.

Creating your profile or brand in social media is an important way for your readers to know you.   One of the easiest ways to set up your reputation and build exposure is to make contact with other marketing professionals through the use of social media.  Although there are many social media sites, the three most popular ones continue to be: Facebook, Twitter and LinkedIn.

  • Facebook is no longer just a place where old high school buddies and long-lost co-workers to get together and chat about what they are doing these days. For internet users around the world, it has become a part of their everyday life. Because millions of active users are constantly logging onto Facebook; it is a practical way to brand yourself as the expert in your niche.
  • Twitter is a social medium where people will often post short notes on everything from personal events to business opportunities. Tweeting tips, sharing information or posting links back to your website or blog, makes you engaging, accessible and continually reminds customers of your value.  In addition, you can connect (by following) others in your niche and form new relationships that may become mutually beneficial.
  • LinkedIn has been used by business professionals mainly to network with one another. When you set up your LinkedIn profile, make sure that you always focus on what will attract other members.  If you are able to attract interest then you can use LinkedIn for another important aspect of the LinkedIn community – getting recommendations from members. When you connect with other people on LinkedIn that you already know or do business with, ask them for a recommendation this will show up on your profile.

Not sure what to post? For example:  If you sell fitness products, you could offer a good service to your audience by posting new workout ideas or inspirational quotes every day. Maybe you sell clothes, then how about posting images of outfits to give people ideas?

Then, when you want to make a sale, you offer a genuinely exclusive discount. You have the ears and the trust of your audience and now you’re providing a limited time and exclusive opportunity. That’s the secret to success on social media.

To Success,

Natalie Angrisani
Natalie Angrisani

As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.

 

You CAN create whatever you want in life. The secret is to decide exactly what you want, then pursue it passionately. But in the end, action counts! You can’t just dream about it! You have to actually DO IT! – Natalie Angrisani