When most people begin marketing online there are a lot of expectations. They think the money will come rolling in the moment they create a website. I am not going to deny that profit can be generated in short periods of time. It has happened in the past and will happen in the future. It helps to be at the right place with a great idea.
When you have something to offer and there is a demand for your product, most of your your efforts revolve around advertising. If what you are advertising is being offered by other businesses, then you will be dealing with competition. That being the case, you have to be able to create an urgency and reason for people to buy from you, otherwise you will customers to your competition and it is not because what they offer is necessarily better.
Why? It is because of the fact that not everyone buys on the first visit. Sometimes customers need a bit of time before they make a decision. So if you already exposed them to what you have to offer and later they see the same product on another site, they may be ready at that moment to buy. They may end up ordering from someone else that product or service which you took the time to educate them on the first place.
Since internet surfers are what is called impulse buyers, you got to be ready so that when a potential customer visits your site, she/he is ready to make the decision at that moment! Of course, the big question that is asked by those looking at what you offer is, “how do I know this person knows what she/he is talking about?”
So how do you add integrity? If you are an expert on something, can you tell me about your experience? Do you walk your talk? Does your site reflects what you talk about?
Does that mean that if you do not have a great resume people won’t buy from you? Absolutely NOT! Your resume could be your website. Here is what I mean, if someone visits your site and you don’t have a degree as a nutritionist, but your site is filled with very convincing articles and valuable information that shows that you know what you are talking about, that is enough to add credibility.
All you need to do is to come from a place of honesty and service, and as long as you can show credible ways in which your product will benefit your market, you should be able to sell your product(s) and/or service(s) online.
What really does makes people buy? Value. Value is derived by the Benefits (What am I gaining from this.) and Honesty (How do I know this is true.)