What it the secret to success on social media? The answer is simple: delivering value.

First, however you’ll need to change how you approach social media. Instead of thinking of this as a chance to promote yourself, think of it as a chance to give a free service to your audience or a solution for marketing or business. This should be the same audience you’re trying to monetize but in this case you’re offering something completely free whether that is information, entertainment, news or inspiration. Either way, people need to look forward to your posts and know you offer help or service; that is the secret to success in social media.

Creating your profile or brand in social media is an important way for your readers to know you.   One of the easiest ways to set up your reputation and build exposure is to make contact with other marketing professionals through the use of social media.  Although there are many social media sites, the three most popular ones continue to be: Facebook, Twitter and LinkedIn.

  • Facebook is no longer just a place where old high school buddies and long-lost co-workers to get together and chat about what they are doing these days. For internet users around the world, it has become a part of their everyday life. Because millions of active users are constantly logging onto Facebook; it is a practical way to brand yourself as the expert in your niche.
  • Twitter is a social medium where people will often post short notes on everything from personal events to business opportunities. Tweeting tips, sharing information or posting links back to your website or blog, makes you engaging, accessible and continually reminds customers of your value.  In addition, you can connect (by following) others in your niche and form new relationships that may become mutually beneficial.
  • LinkedIn has been used by business professionals mainly to network with one another. When you set up your LinkedIn profile, make sure that you always focus on what will attract other members.  If you are able to attract interest then you can use LinkedIn for another important aspect of the LinkedIn community – getting recommendations from members. When you connect with other people on LinkedIn that you already know or do business with, ask them for a recommendation this will show up on your profile.

Not sure what to post? For example:  If you sell fitness products, you could offer a good service to your audience by posting new workout ideas or inspirational quotes every day. Maybe you sell clothes, then how about posting images of outfits to give people ideas?

Then, when you want to make a sale, you offer a genuinely exclusive discount. You have the ears and the trust of your audience and now you’re providing a limited time and exclusive opportunity. That’s the secret to success on social media.

To Success,

My Quote of the Day:

 You CAN create whatever you want in life. The secret is to decide exactly what you want, then pursue it passionately. But in the end, action counts! You can’t just dream about it! You have to actually DO IT! – Natalie Angrisani


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