Creating your profile or brand in social media is an important way for people to know you. One of the easiest ways to establish your reputation and build exposure is to make contact with other like-minded people through the use of social media.
Whether you are new to working online or not, how you create your profile in social media will directly impact your success online. My favorite social media platform, of course, is Facebook. It is easy to use and it’s a world-wide marketing tool that will help you become known, liked and trusted – the three most important factors in marketing.
Why do I prefer Facebook for my social media activity? It’s probably the most recognized logo in the world (except, quite possibly the golden arches of McDonald’s :). If you use it correctly and set yourself up as real, you’ll be someone who people want to associate with. Do not use it correctly and you’ll be brushed off as an annoyance.
Whichever social media platform you prefer and whether your account is a personal (just for posting to family or friends) or a business account (used primarily for online marketing), there are certain guidelines to keep in mind:
- If you want to be approachable, use a profile photo that is really you.
- When you make posts consider your target audience and how they will react to what shows up in their news feed.
- Your timeline defines you. For example as a marketer, posts about goals, creating your dreams and a positive mindset will attract like-minded marketers.
- Never speak negatively about people or companies.
It is important to associate and connect with people in the same niche as you. People will associate with others who will like and comment on their posts, then they will share, like and comment on your posts. This activity shows up in the news feeds seen by their friends and associates, increasing your visibility.
Engaging people will increase your popularity (i.e. your brand – you). As you become known and trusted, posts you make will be noticed, clicked on and followed. What is the benefit of building your presence online? When you do promote an offer or opportunity, it will be seen by your followers, their friends and their followers and people from all over the world.
Every action we take needs to take us closer to reaching our goals (business or personal). The best ways to accomplish any success, is to continually be recognizing opportunities and even creating your own opportunities. This is nowhere more true than online with social media.
As a marketing consultant, lifestyle coach and mentor to my team; I love to write and do so while thoroughly enjoying a cup of freshly brewed coffee. I’m committed to helping others (leading by example and through coaching) learn how to be heard above the noise as they seek out and enjoy the freedom of achieving their dreams and creating an independent lifestyle.